Preparing for Large Traffic Events

With increasingly complex systems and peak traffic spikes, ensuring system reliability on Black Friday and Cyber Monday is a tall order. It's crucial for engineering teams to create and follow a robust preparation plan.

Download our comprehensive checklist to ensure that nothing slips through the cracks while preparing your resources, processes, and logistics.

Download the Checklist

Thanks for requesting the Black Friday Checklist! View the guide here. (A copy has also been sent to your email.)

About the Authors

Jordan Pritchard

Director of Infrastructure & Site Reliability Engineering

Michael Kehoe

Architect of reliable, scalable infrastructure

Rodney Lester

Technical Lead, Reliability Pillar of Well Architected Program

Tammy Butow

Principal SRE

Jay Holler

Manager, Site Reliability Engineering

Ramin Keene


Ensure Peak Readiness for large traffic events

  • Leave no resource unaccounted for by consulting our list of metrics and alerts.
  • Coordinate across teams with a comprehensive logistics plan covering proper timelines, roles and responsibilities, and comms guidelines.
  • Ensure your on-call team knows exactly what to do should an incident arise by validating your processes against our checklist.
  • Incident classification: SEV descriptions and levels, and SEV and time-to-detection (TTD) timelines

  • Organization-wide critical service monitoring, including key dashboards and KPI metrics emails

  • Service ownership and metrics for organizations maintaining a microservices architecture

  • Effective on-call principles for site reliability engineers, including rotation structure, alert threshold maintenance, and escalation practices

  • Chaos Engineering practices to identify random and unpredictable behavior in your system

  • Monitoring and metrics to detect incidents caused by self-healing systems

  • Creating a high-reliability culture by listening to people in your organization

When we know there will be a higher-than-usual amount of traffic to our web application, many of us get nervous, and with good reason. Large failure events on these days have cost companies large amounts of money and consumer confidence. This checklist will help your company prepare for high-traffic events, like Black Friday and Cyber Monday, and become one of the success stories.

Over a decade of collective experience unleashing chaos at companies like

Download the checklist

Avoid downtime. Use Gremlin to turn failure into resilience.

Gremlin empowers you to proactively root out failure before it causes downtime. See how you can harness chaos to build resilient systems by requesting a demo of Gremlin.GET STARTED

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